Why Attend
This course introduces key concepts, tools, and principles of strategic management allowing managers to create their organization's unique sustainable competitive advantage using differentiation, low cost, or focus strategies. The course also offers managers insight into the concepts, tools, and methodologies of the blue ocean strategy. Participants will learn the strategic logic behind creating blue oceans of uncontested market space and gain understanding into how this concept complements and goes beyond the traditional approaches to strategy.
Course Methodology
This program uses an interactive and cooperative learning methodology to actively engage participants into the most effective learning process by using lectures, participants-led presentations, extensive case studies and analysis, teamwork and brainstorming, and video segments followed by discussions.
Course Objectives
By the end of the course, participants will be able to:
- Distinguish between low cost, differentiation, focus and best cost strategies
- Implement low cost strategies in their organizations to gain cost advantages over rivals
- Recognize and apply differentiation strategies in their organizations to gain differentiation advantages against rivals
- Apply the basic concepts, tools and frameworks of blue ocean strategy to create a new market place
- Explain how blue ocean strategy is 'put into action'
Target Audience
Professionals, managers, and executives who are involved in influencing and supporting the business and functional level strategies of their organization
Target Competencies
- Business acumen
- Formulating a strategy
- Planning at business and functional levels
- Innovation and creativity
- Critical thinking
- Decision making
Dutch Moderm Academy
Dutch Moderm Academy