The organization without a strategy like a ship without a steering wheel. How can institutions continue to provide exceptional value to stakeholders and clients if their destination is not clear and do not know how to reach it? Answer: They can not. Here the role of strategy becomes essential. The strategy is focused on setting ambitious goals and understanding the current and future environment. This is the primary focus of this session.

This session will cover the seven steps of the strategy management process, from strategic "thinking" components to "planning" and "implementation". Participants at the end of the course will be able to implement or improve the strategic process in their institutions to reach the vision of the institution and achieve its mission.



This course enables participants to develop each step of strategy management. Participants will act as CEOs to develop each strategic component of the institution of their choice. We will also discuss recent case studies in the strategy, including Starbucks, IKEA, Cirque du Soleil and other institutions in the Middle East. The main tools and strategic frameworks will be discussed and practical application will be made during the course.


Objectives of the session

At the end of the course, participants will be able to:

Apply strategic thinking, environmental analysis and determine the organization's ambition

Employ the strategic management process to achieve the desired goal

Evaluate and choose strategies that offer a sustainable competitive advantage for the organization

Define strategic objectives, key performance indicators, and smart digital targets for the organization

Transform strategic plans into operational plans by establishing strategic initiatives and sequential activities

Participate in the performance management cycle to ensure proper implementation of the chosen strategy

Target groups

Managers and specialists who are involved in influencing the strategy of the department or institution, and formulating and supporting long-term planning. As well as employees who are responsible for linking, measuring and improving the performance of the organization, including performance management or strategy specialists, balanced card program managers, department managers and business analysts.


Target competencies

Strategic thinking

Strategic Planning

Process planning

Performance Management

Results orientation

data analysis

Market analysis

critical thinking



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